Chinese Baby Formula Market

China is a major contributor to the infant formula market at the global level and is supported by increased population in china after the withdrawal of the one child policy by the government of.

Chinese baby formula market.

China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023. Infant formula in china is an important market which witnessed a major crisis which makes it very dynamic and open to foreign players. By 2018 the number of brands is expected to fall to around 500. And europe accounting for 40 percent of the market.

According to euromonitor international china s baby formula market will rocket 21 per cent to roughly 32 billion a 47 billion in 2023. New regulations are forcing integration and life is becoming harder for smaller companies. Danone s nutricia from france. Marketing to china it s also an agency.

Nestle feihe international british consumer goods firm reckitt benckiser. However that s all set to change. And of course despite the best efforts to regain the. Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product.